I first came across Objective and Key Results (OKRs) when working for a $100M start-up in 2018. We had discussed the need for a goal setting framework like OKRs but it was never put into action as we wanted to run fast and complete other “high priority” work. In hindsight, not pausing to set goals was a big mistake as without clear objectives, people didn’t know what to focus on or what to aim for. This was particularly detrimental for the product team as we were extremely busy building features but no one knew why we were building it and…


The book “How to avoid the build trap” by Melissa Perri is often mentioned in many product talks, podcasts and articles. I had to pick up the book and read it for myself to see what it was all about. The verdict? It was definitely worth the read though I found some concepts like product kata, various research methods are only introduced at high level and Melissa didn’t go into a lot of detail. …


In September 2020, I completed a 4 day product roadmap workshop run by Bruce McCarthy, a product guru who wrote the book “Product Roadmap Relaunched”. The workshop was run digitally with fellow other classmates from all around the world, the US, Mexico and New Zealand. It was a great 4 days with lots of activities to actually build a roadmap with your team and have Bruce give you constructive feedback along the way.

Throughout my career in product management, I’ve had a love and hate relationships with product roadmaps. No matter what I did, it seemed like I could never…


While working as a Product Manager over the past 7 years, I learned that it’s important for all Product Managers to know to know the following five things:

  1. Know your customers: This is product management 101. You need to know who your customers are. What is their demographics? What traits and attributes do they have? What do they like / dislike about your product? You must understand the customer needs and the problems they are experiencing so you can design and build products to meet customer needs. Knowing your customers is an ongoing process. It is important for Product Managers…

The role of a product manager can be different across organisations depending on the industry it’s in, size of the company, nature of the product and so on. I’ve seen product managers who are mainly responsible for product delivery and product managers who are mainly responsible to setting a strategic direction but not necessarily in product delivery. The variety in the role makes it difficult to standardise product manager’s skillsets but regardless of where you work, there are underlying qualities that differentiate a product manager from a great product manager.

One of my favourite product management books is called ‘Inspired’…

Julia Park

Product gal. Love all things product. Startups. Founder @ www.awesomeproductsquad.com

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